If you have a chiropractic website, you have probably heard of search engine optimization (SEO). That’s because SEO techniques work in bringing traffic to your site. How? When you created the content for your website, you likely chose “keywords.” These are words that relate specifically to your business. For example, if your practice is in Boise, you may have used the keywords “Boise chiropractor.” These words were interspersed in your copy. You may have been told to make sure the density (how many times the keywords are used) was not too high or low.
Another SEO technique is creating back links. The major search engines such as Google recognize these links and in a sense approve them as a “vote” that your site is good. You may have ‘links’ page on your site that includes your state licensing organization, colleagues and other businesses. In return, they include links to your website on theirs.
How does this work for you? More than 70 percent of Americans search the Internet every day. SEO strategies can put your website at the top of the search engines. If someone is looking for a “Boise chiropractor,” do you want them to find your competition first or you?
If you want more information about optimizing your website for Google and Yahoo, check out our free Chiropractic Marketing EBook.
If you have any questions, feel free to email me at mike@chirohosting.com or call me at (800) 295-3346.
