1. Clean up your website
Keep your website simple, easy to navigate, and cleanly designed. Nothing turns patients away like a cluttered site with too many bells and whistles. On average, people spend less than a minute on your website – so make it count. The best way to keep potential patients engaged is by providing educational material. Short articles, informational videos, and a well updated blog are all great tools. Just remember to keep it simple and clear!
2. Optimize your website
Even the best site is useless if it doesn’t show up in search engines. Search Engine Optimization (SEO) has become an imperative. Essentially, when a patient types “chiropractors in Boston” google lists every website that it thinks is related to chiropractors in the Boston area. The websites at the top are the ones that most closely fit. Most patients will select their chiropractor according to the first few websites, so it’s paramount that you be at the top. You can hire a SEO specialist for several hundred dollars a month or select a website host that includes the service. Don’t get scammed- SEO should be included for free!
3. Blog!
Keeping a simple blog can work wonders for a business. Don’t expect to see an instantaneous flood of results- think of it as an investment. Blogs keep your patients engaged, pull people to your website, improve your SEO, and create a personal connection. Don’t worry about writing profound literature, just jot down your thoughts and talk about what interests you. Try to post something twice a week.
4. Send a newsletter
You can write it yourself or you can subscribe to an automated newsletter service. Either way, it will keep your patients engaged, educated, and thinking about you. Short and informative newsletters work best.
5. Socialize
With the explosive growth of websites like Facebook, Myspace, and Twitter, it’s increasingly evident that Social Influence Marketing (SIM) is the future of small business marketing. If you haven’t already set up profiles for your practice – do! Approach your social media profiles the same way as your website: simple, informative, and personal.
Good luck!
