Chiropractic and Spinal Degeneration Video

If all you need is a simple place for people to get information about your practice and learn about the benefits of chiropractic, try the free chiropractic website included with the ChiroNexus service.

Take a minute and subscribe to our chiropractic marketing blog: http://www.chirohosting.com/chiropractic-marketing. It’s the easiest way to keep abreast of the newest marketing techniques and it’s also a great way to brainstorm with some of the best consultants in the industry- without paying a dime.

Blog articles cover everything from search engine optimization, to social media and pay-per-click advertising. If you don’t understand something in an article, you can always leave and comment and receive a quick response from one of our experts. It’s like having your own digital marketing director. Check out the blog today!

Our writers include Rod Campbell, the marketing director here at Chirohosting. Rod is an innovative marketing expert who specializes in social media marketing and search engine optimization. He often spends several hours per day providing free marketing advice and strategies to our clients. If you’ve got a question, he can probably answer it!

Chiropractic Websites Made Easy and Affordable

Unfortunately, YouTube embeds can be a little difficult to format so that the text wraps around the video clip.

Now there’s an easy way to this: How to wrap text around YouTube clips.

But best of all, you don’t even have to bother with this. If you want us to take care of that for you on your ChiroHosting site, just give us a call and we’ll take care of it for you!

Keep your website simple, easy to navigate, and cleanly designed. Nothing turns patients away like a cluttered site with too many bells and whistles. On average, people spend less than a minute on your website – so make it count. The best way to keep potential patients engaged is by providing educational material. Short articles, informational videos, and a well updated blog are all great tools. Just remember to keep it simple and clear!

2. Optimize your website

Even the best site is useless if it doesn’t show up in search engines. Search Engine Optimization (SEO) has become an imperative. Essentially, when a patient types “chiropractors in Boston” google lists every website that it thinks is related to chiropractors in the Boston area. The websites at the top are the ones that most closely fit. Most patients will select their chiropractor according to the first few websites, so it’s paramount that you be at the top. You can hire a SEO specialist for several hundred dollars a month or select a website host that includes the service. Don’t get scammed- SEO should be included for free!

3. Blog!

Keeping a simple blog can work wonders for a business. Don’t expect to see an instantaneous flood of results- think of it as an investment. Blogs keep your patients engaged, pull people to your website, improve your SEO, and create a personal connection. Don’t worry about writing profound literature, just jot down your thoughts and talk about what interests you. Try to post something twice a week.

4. Send a newsletter

You can write it yourself or you can subscribe to an automated newsletter service. Either way, it will keep your patients engaged, educated, and thinking about you. Short and informative newsletters work best.

5. Socialize

With the explosive growth of websites like Facebook, Myspace, and Twitter, it’s increasingly evident that Social Influence Marketing (SIM) is the future of small business marketing. If you haven’t already set up profiles for your practice – do! Approach your social media profiles the same way as your website: simple, informative, and personal.

Good luck!

Read this great guide on the different social networking services and how to use them:

Chiropractic marketing and social networking

See why ChiroHosting offers the best solution of all of the chiropractic website companies.

This is one of the many new features we’re adding to our client sites that we’re adding in the next few weeks.

Just think about how busy you are: family obligations, social activities, hobbies, work, and the millions of little things that you have to deal with at any given time.

Well, your patients are in exactly the same boat. They have all of those things going on, PLUS they’re in pain.

Maybe they’ve been in a car crash, or their back pain is acting up, or they’re dealing with chronic headache.

When they go looking for a chiropractor, they’re only interested in one thing: how YOU can help them. If they can’t get the answer to that within just a few seconds, they’re going to move on to find someone who can help them.

Think about this when you’re adding content to your chiropractic website. If you were a potential patient, would the website encourage you to call to make an appointment?

Here’s an example. Say you’ve just added a new service or piece of exciting equipment to your practice. YOU already know the benefit of the new service, but may be excited about it’s cool features.

Your patients, however, don’t care at all about the bells and whistles. They want to know just one thing: How will YOU help them solve their problem.

So, it’s great to write about new services and tools that you use, but ALWAYS talk about them from the patient’s point of view and how it will help them with their problem.

Mike Melton

P.S. Feel free to leave comments below, or write me at mike@chirohosting.com. I love to hear your marketing ideas and questions!