Facebook has become the leading social networking site with more than 300 million users. You may even have a profile where you share photos and updates with your family and friends. But your chiropractic office needs to be on Facebook. Why? Where else can you potentially reach 300 million people for free?

Facebook has two features that you can use to promote your business.

• The fan page. Create a page for your business and ask your friends to become fans. Post pictures, videos and blogs you want share with your patients.
• The group page. Similar to the fan page, but here you can host informative discussions about the latest technology.

On both pages, include a link to your website and your address and phone number. Once you have the pages set up, start inviting people. Ask personal friends and colleagues to join. If no one comments on the pages, start a dialogue yourself.

How can you know if these pages work? Obviously your ‘friend’ count is a good way to know if people are actually visiting the pages. To truly measure the pages, offer a discount or free gift to anyone who mentions the Facebook page on their visit.

For more information about marketing your chiropractic clinic, feel free to contact me at mike@chirohosting.com

Mike Melton

If you have a chiropractic website, you have probably heard of search engine optimization (SEO). That’s because SEO techniques work in bringing traffic to your site. How? When you created the content for your website, you likely chose “keywords.” These are words that relate specifically to your business. For example, if your practice is in Boise, you may have used the keywords “Boise chiropractor.” These words were interspersed in your copy. You may have been told to make sure the density (how many times the keywords are used) was not too high or low.

Another SEO technique is creating back links. The major search engines such as Google recognize these links and in a sense approve them as a “vote” that your site is good. You may have ‘links’ page on your site that includes your state licensing organization, colleagues and other businesses. In return, they include links to your website on theirs.

How does this work for you? More than 70 percent of Americans search the Internet every day. SEO strategies can put your website at the top of the search engines. If someone is looking for a “Boise chiropractor,” do you want them to find your competition first or you?

If you want more information about optimizing your website for Google and Yahoo, check out our free Chiropractic Marketing EBook.

If you have any questions, feel free to email me at mike@chirohosting.com or call me at (800) 295-3346.

No chiropractic clinic can succeed without a website in today’s market. You can find plenty of sites that will show you how to put up your own chiropractic website at a minimal cost. Here’s a quick word of advice—don’t do it! Would you let a web designer adjust your spine? You should trust your website to a professional. Here is what you should look for when setting up your site:

• Does your designer understand search engine optimization (SEO)? You could have a great website but it is pointless if no one sees it. SEO is the strategic placement of keywords in copy to attract the search engines. Ask your designer how he or she will help make sure your website can be found.
• Don’t dismiss aesthetics completely. Your website needs to be attractive and professional. This is the first impression some clients have of you.
• Information, information, information. Use your website as an opportunity to educate others on the benefits of chiropractic care. Add a blog page to your site where you can write posts about your business and the field.
• Make sure you have a “contact us” page. You want potential patients to be able to call or email you for more information.

If you’re looking for an affordable way to get your practice online, check out our $30 Chiropractic Website. It has everything you need to have a professional presence on the web — without breaking the bank.

If you have any questions, feel free to contact me directly at mike (at) chirohosting.com or give me a call at (800) 295-3346.

Mike Melton

Getting a chiropractic website online isn’t rocket science. There are countless services online that allow you to build a website for little or no money.

The problem is that you get what you pay for: a site that looks like it was built for free, and one that is difficult to edit and customize.

On the other end of the spectrum, you can have someone custom design your chiropractic website. Going this route, you’ll (hopefully) get exactly what you want, but it’s going to cost you. A good designer and programmer is going to cost thousands of dollars.

The best solution for most chiropractors is a flexible design that allows customization, but without the cost of custom programming.

Our ChiroHosting websites do just that. We can customize your site design and layout completely to your specifications, but make it easy for you to edit your own content. Plus, you get a world-class chiropractic website for just $30 a month!

Spend some time online looking at all of your options. There are some great companies out there, like ChiroMatrix. But also check out our chiropractic website designs and compare our prices.

If you do decide to build your own site or hire a designer, download our free Chiropractic Marketing Ebook. It has a lot of great tips that can help you set up your site correctly — and save you money at the same time.

If you have any questions about our service, send me an email at mike (at) chirohosting.com or give me a call at (800) 295-3346.

Mike Melton
Owner, ChiroHosting.com