Chiropractic Website Design - Getting the best chiropractic website for your practice.

Wrapping text around YouTube videos

June 12, 2010 - Posted in Chiropractic Marketing, Chiropractic Website Design - Permalink

Many of our chiropractic clients are using embedded YouTube clips on their websites. It’s a great way for your patients to get to know you.

Unfortunately, YouTube embeds can be a little difficult to format so that the text wraps around the video clip.

Now there’s an easy way to this: How to wrap text around YouTube clips.

But best of all, you don’t even have to bother with this. If you want us to take care of that for you on your ChiroHosting site, just give us a call and we’ll take care of it for you!

5 ways to boost your chiropractic business!

May 31, 2010 - Posted in Chiropractic Marketing - Permalink

1. Clean up your website

Keep your website simple, easy to navigate, and cleanly designed. Nothing turns patients away like a cluttered site with too many bells and whistles. On average, people spend less than a minute on your website – so make it count. The best way to keep potential patients engaged is by providing educational material. Short articles, informational videos, and a well updated blog are all great tools. Just remember to keep it simple and clear!

2. Optimize your website

Even the best site is useless if it doesn’t show up in search engines. Search Engine Optimization (SEO) has become an imperative. Essentially, when a patient types “chiropractors in Boston” google lists every website that it thinks is related to chiropractors in the Boston area. The websites at the top are the ones that most closely fit. Most patients will select their chiropractor according to the first few websites, so it’s paramount that you be at the top. You can hire a SEO specialist for several hundred dollars a month or select a website host that includes the service. Don’t get scammed- SEO should be included for free!

3. Blog!

Keeping a simple blog can work wonders for a business. Don’t expect to see an instantaneous flood of results- think of it as an investment. Blogs keep your patients engaged, pull people to your website, improve your SEO, and create a personal connection. Don’t worry about writing profound literature, just jot down your thoughts and talk about what interests you. Try to post something twice a week.

4. Send a newsletter

You can write it yourself or you can subscribe to an automated newsletter service. Either way, it will keep your patients engaged, educated, and thinking about you. Short and informative newsletters work best.

5. Socialize

With the explosive growth of websites like Facebook, Myspace, and Twitter, it’s increasingly evident that Social Influence Marketing (SIM) is the future of small business marketing. If you haven’t already set up profiles for your practice – do! Approach your social media profiles the same way as your website: simple, informative, and personal.

Good luck!

Chiropractic Website Companies

May 10, 2010 - Posted in Chiropractic Marketing, Chiropractic Website Design - Permalink

There are dozens of companies out there who can build you a website for your chiropractic practice, and it can be overwhelming when trying to decide which one to choose.

See why ChiroHosting offers the best solution of all of the chiropractic website companies.

Interactive 3D Chiropractic Spine

April 26, 2010 - Posted in Chiropractic Marketing, Chiropractic Website Design - Permalink

Check out our new Interactive 3D Chiropractic Spine!

This is one of the many new features we’re adding to our client sites that we’re adding in the next few weeks.

It’s not about you!

November 15, 2009 - Posted in Chiropractic Marketing, Chiropractic Website Design - Permalink

It’s easy to lose sight of an important fact when you’re busy running a chiropractic office, but it’s not about you.

Just think about how busy you are: family obligations, social activities, hobbies, work, and the millions of little things that you have to deal with at any given time.

Well, your patients are in exactly the same boat. They have all of those things going on, PLUS they’re in pain.

Maybe they’ve been in a car crash, or their back pain is acting up, or they’re dealing with chronic headache.

When they go looking for a chiropractor, they’re only interested in one thing: how YOU can help them. If they can’t get the answer to that within just a few seconds, they’re going to move on to find someone who can help them.

Think about this when you’re adding content to your chiropractic website. If you were a potential patient, would the website encourage you to call to make an appointment?

Here’s an example. Say you’ve just added a new service or piece of exciting equipment to your practice. YOU already know the benefit of the new service, but may be excited about it’s cool features.

Your patients, however, don’t care at all about the bells and whistles. They want to know just one thing: How will YOU help them solve their problem.

So, it’s great to write about new services and tools that you use, but ALWAYS talk about them from the patient’s point of view and how it will help them with their problem.

Mike Melton

P.S. Feel free to leave comments below, or write me at mike@chirohosting.com. I love to hear your marketing ideas and questions!

Good links and bad links

November 15, 2009 - Posted in Chiropractic Marketing, Chiropractic Website Design - Permalink

Inbound links to your chiropractic website are critical for great search engine placement. But some links are better than others. One key component of effective links is anchor text.

Anchor text is the text that the web user sees on the link. For instance, chiropractic website design is a link and “chiropractic website design” is the anchor text.

Anchor text is important, because it helps the search engines index your website properly. The search engine robots travel around the internet, scooping up information. When they see useful anchor text, it helps the search engine put your site in the correct category.

Let’s look at some examples of poor and great anchor text. First, some poor anchor text:

www.mesabackpain.com

This isn’t very helpful to the search engines, because the link and the anchor text are identical; it doesn’t help Google index your site.

Dr. Murphy

Too vague. What kind of doctor? Where does this doctor practice?

Action Chiropractic

OK, we know that it’s a chiropractic office, but which city?

To visit the website of Dr. Murphy, click here.

The anchor text is “click here.” Virtually useless for the search engine robots.

Now, here are some examples of great anchor text:

Chiropractor in Mesa, AZ – Dr. Mike Murphy – Action Chiropractic

St Paul, MN Chiropractor – Dr. William Skon – Skon Chiropractic

This gives the search engines everything they need: the fact that you’re a chiropractor, the city you practice in, and the clinic name.

So when you ask your colleagues or friends for a link, make sure you get a good link. In fact, it’s best of you actually send them the exact code that you would like placed on their site.

Please feel free to comment on this article below, or if you have questions you can call me at (800) 295-3346 or email me at mike@chirohosting.com.

Mike Melton

P.S. For more free tips on optimizing your chiropractic website for the search engines, download my free online chiropractic marketing ebook.

Why You Should Be on Facebook

July 25, 2009 - Posted in Chiropractic Marketing, Chiropractic Website Design - Permalink

Facebook has become the leading social networking site with more than 300 million users. You may even have a profile where you share photos and updates with your family and friends. But your chiropractic office needs to be on Facebook. Why? Where else can you potentially reach 300 million people for free?

Facebook has two features that you can use to promote your business.

The fan page. Create a page for your business and ask your friends to become fans. Post pictures, videos and blogs you want share with your patients.
The group page. Similar to the fan page, but here you can host informative discussions about the latest technology.

On both pages, include a link to your website and your address and phone number. Once you have the pages set up, start inviting people. Ask personal friends and colleagues to join. If no one comments on the pages, start a dialogue yourself.

How can you know if these pages work? Obviously your ‘friend’ count is a good way to know if people are actually visiting the pages. To truly measure the pages, offer a discount or free gift to anyone who mentions the Facebook page on their visit.

For more information about marketing your chiropractic clinic, feel free to contact me at mike@chirohosting.com

Mike Melton

How Search Engine Optimization Can Bring Patients to Your Door

July 25, 2009 - Posted in Chiropractic Marketing, Chiropractic Website Design - Permalink

If you have a chiropractic website, you have probably heard of search engine optimization (SEO). That’s because SEO techniques work in bringing traffic to your site. How? When you created the content for your website, you likely chose “keywords.” These are words that relate specifically to your business. For example, if your practice is in Boise, you may have used the keywords “Boise chiropractor.” These words were interspersed in your copy. You may have been told to make sure the density (how many times the keywords are used) was not too high or low.

Another SEO technique is creating back links. The major search engines such as Google recognize these links and in a sense approve them as a “vote” that your site is good. You may have ‘links’ page on your site that includes your state licensing organization, colleagues and other businesses. In return, they include links to your website on theirs.

How does this work for you? More than 70 percent of Americans search the Internet every day. SEO strategies can put your website at the top of the search engines. If someone is looking for a “Boise chiropractor,” do you want them to find your competition first or you?

If you want more information about optimizing your website for Google and Yahoo, check out our free Chiropractic Marketing EBook.

If you have any questions, feel free to email me at mike@chirohosting.com or call me at (800) 295-3346.

Chiropractic Website Design 101

July 23, 2009 - Posted in Chiropractic Website Design - Permalink

No chiropractic clinic can succeed without a website in today’s market. You can find plenty of sites that will show you how to put up your own chiropractic website at a minimal cost. Here’s a quick word of advice—don’t do it! Would you let a web designer adjust your spine? You should trust your website to a professional. Here is what you should look for when setting up your site:

Does your designer understand search engine optimization (SEO)? You could have a great website but it is pointless if no one sees it. SEO is the strategic placement of keywords in copy to attract the search engines. Ask your designer how he or she will help make sure your website can be found.
Don’t dismiss aesthetics completely. Your website needs to be attractive and professional. This is the first impression some clients have of you.
Information, information, information. Use your website as an opportunity to educate others on the benefits of chiropractic care. Add a blog page to your site where you can write posts about your business and the field.
Make sure you have a “contact us” page. You want potential patients to be able to call or email you for more information.

If you’re looking for an affordable way to get your practice online, check out our $30 Chiropractic Website. It has everything you need to have a professional presence on the web — without breaking the bank.

If you have any questions, feel free to contact me directly at mike (at) chirohosting.com or give me a call at (800) 295-3346.

Mike Melton