Chiropractic Websites Made Easy and Affordable

Read this great guide on the different social networking services and how to use them:

Chiropractic marketing and social networking

Just think about how busy you are: family obligations, social activities, hobbies, work, and the millions of little things that you have to deal with at any given time.

Well, your patients are in exactly the same boat. They have all of those things going on, PLUS they’re in pain.

Maybe they’ve been in a car crash, or their back pain is acting up, or they’re dealing with chronic headache.

When they go looking for a chiropractor, they’re only interested in one thing: how YOU can help them. If they can’t get the answer to that within just a few seconds, they’re going to move on to find someone who can help them.

Think about this when you’re adding content to your chiropractic website. If you were a potential patient, would the website encourage you to call to make an appointment?

Here’s an example. Say you’ve just added a new service or piece of exciting equipment to your practice. YOU already know the benefit of the new service, but may be excited about it’s cool features.

Your patients, however, don’t care at all about the bells and whistles. They want to know just one thing: How will YOU help them solve their problem.

So, it’s great to write about new services and tools that you use, but ALWAYS talk about them from the patient’s point of view and how it will help them with their problem.

Mike Melton

P.S. Feel free to leave comments below, or write me at mike@chirohosting.com. I love to hear your marketing ideas and questions!

Anchor text is the text that the web user sees on the link. For instance, chiropractic website design is a link and “chiropractic website design” is the anchor text.

Anchor text is important, because it helps the search engines index your website properly. The search engine robots travel around the internet, scooping up information. When they see useful anchor text, it helps the search engine put your site in the correct category.

Let’s look at some examples of poor and great anchor text. First, some poor anchor text:

www.mesabackpain.com

This isn’t very helpful to the search engines, because the link and the anchor text are identical; it doesn’t help Google index your site.

Dr. Murphy

Too vague. What kind of doctor? Where does this doctor practice?

Action Chiropractic

OK, we know that it’s a chiropractic office, but which city?

To visit the website of Dr. Murphy, click here.

The anchor text is “click here.” Virtually useless for the search engine robots.

Now, here are some examples of great anchor text:

Chiropractor in Mesa, AZ – Dr. Mike Murphy – Action Chiropractic

St Paul, MN Chiropractor – Dr. William Skon – Skon Chiropractic

This gives the search engines everything they need: the fact that you’re a chiropractor, the city you practice in, and the clinic name.

So when you ask your colleagues or friends for a link, make sure you get a good link. In fact, it’s best of you actually send them the exact code that you would like placed on their site.

Please feel free to comment on this article below, or if you have questions you can call me at (800) 295-3346 or email me at mike@chirohosting.com.

Mike Melton

P.S. For more free tips on optimizing your chiropractic website for the search engines, download my free online chiropractic marketing ebook.

Facebook has two features that you can use to promote your business.

• The fan page. Create a page for your business and ask your friends to become fans. Post pictures, videos and blogs you want share with your patients.
• The group page. Similar to the fan page, but here you can host informative discussions about the latest technology.

On both pages, include a link to your website and your address and phone number. Once you have the pages set up, start inviting people. Ask personal friends and colleagues to join. If no one comments on the pages, start a dialogue yourself.

How can you know if these pages work? Obviously your ‘friend’ count is a good way to know if people are actually visiting the pages. To truly measure the pages, offer a discount or free gift to anyone who mentions the Facebook page on their visit.

For more information about marketing your chiropractic clinic, feel free to contact me at mike@chirohosting.com

Mike Melton

Another SEO technique is creating back links. The major search engines such as Google recognize these links and in a sense approve them as a “vote” that your site is good. You may have ‘links’ page on your site that includes your state licensing organization, colleagues and other businesses. In return, they include links to your website on theirs.

How does this work for you? More than 70 percent of Americans search the Internet every day. SEO strategies can put your website at the top of the search engines. If someone is looking for a “Boise chiropractor,” do you want them to find your competition first or you?

If you want more information about optimizing your website for Google and Yahoo, check out our free Chiropractic Marketing EBook.

If you have any questions, feel free to email me at mike@chirohosting.com or call me at (800) 295-3346.

• Does your designer understand search engine optimization (SEO)? You could have a great website but it is pointless if no one sees it. SEO is the strategic placement of keywords in copy to attract the search engines. Ask your designer how he or she will help make sure your website can be found.
• Don’t dismiss aesthetics completely. Your website needs to be attractive and professional. This is the first impression some clients have of you.
• Information, information, information. Use your website as an opportunity to educate others on the benefits of chiropractic care. Add a blog page to your site where you can write posts about your business and the field.
• Make sure you have a “contact us” page. You want potential patients to be able to call or email you for more information.

If you’re looking for an affordable way to get your practice online, check out our $30 Chiropractic Website. It has everything you need to have a professional presence on the web — without breaking the bank.

If you have any questions, feel free to contact me directly at mike (at) chirohosting.com or give me a call at (800) 295-3346.

Mike Melton