Learn about our chiropractic website design services:

ChiroHosting

Anchor text is the text that the web user sees on the link. For instance, chiropractic website design is a link and “chiropractic website design” is the anchor text.

Anchor text is important, because it helps the search engines index your website properly. The search engine robots travel around the internet, scooping up information. When they see useful anchor text, it helps the search engine put your site in the correct category.

Let’s look at some examples of poor and great anchor text. First, some poor anchor text:

www.mesabackpain.com

This isn’t very helpful to the search engines, because the link and the anchor text are identical; it doesn’t help Google index your site.

Dr. Murphy

Too vague. What kind of doctor? Where does this doctor practice?

Action Chiropractic

OK, we know that it’s a chiropractic office, but which city?

To visit the website of Dr. Murphy, click here.

The anchor text is “click here.” Virtually useless for the search engine robots.

Now, here are some examples of great anchor text:

Chiropractor in Mesa, AZ – Dr. Mike Murphy – Action Chiropractic

St Paul, MN Chiropractor – Dr. William Skon – Skon Chiropractic

This gives the search engines everything they need: the fact that you’re a chiropractor, the city you practice in, and the clinic name.

So when you ask your colleagues or friends for a link, make sure you get a good link. In fact, it’s best of you actually send them the exact code that you would like placed on their site.

Please feel free to comment on this article below, or if you have questions you can call me at (800) 295-3346 or email me at mike@chirohosting.com.

Mike Melton

P.S. For more free tips on optimizing your chiropractic website for the search engines, download my free online chiropractic marketing ebook.

• Does your designer understand search engine optimization (SEO)? You could have a great website but it is pointless if no one sees it. SEO is the strategic placement of keywords in copy to attract the search engines. Ask your designer how he or she will help make sure your website can be found.
• Don’t dismiss aesthetics completely. Your website needs to be attractive and professional. This is the first impression some clients have of you.
• Information, information, information. Use your website as an opportunity to educate others on the benefits of chiropractic care. Add a blog page to your site where you can write posts about your business and the field.
• Make sure you have a “contact us” page. You want potential patients to be able to call or email you for more information.

If you’re looking for an affordable way to get your practice online, check out our $30 Chiropractic Website. It has everything you need to have a professional presence on the web — without breaking the bank.

If you have any questions, feel free to contact me directly at mike (at) chirohosting.com or give me a call at (800) 295-3346.

Mike Melton

The problem is that you get what you pay for: a site that looks like it was built for free, and one that is difficult to edit and customize.

On the other end of the spectrum, you can have someone custom design your chiropractic website. Going this route, you’ll (hopefully) get exactly what you want, but it’s going to cost you. A good designer and programmer is going to cost thousands of dollars.

The best solution for most chiropractors is a flexible design that allows customization, but without the cost of custom programming.

Our ChiroHosting websites do just that. We can customize your site design and layout completely to your specifications, but make it easy for you to edit your own content. Plus, you get a world-class chiropractic website for just $30 a month!

Spend some time online looking at all of your options. There are some great companies out there, like ChiroMatrix. But also check out our chiropractic website designs and compare our prices.

If you do decide to build your own site or hire a designer, download our free Chiropractic Marketing Ebook. It has a lot of great tips that can help you set up your site correctly — and save you money at the same time.

If you have any questions about our service, send me an email at mike (at) chirohosting.com or give me a call at (800) 295-3346.

Mike Melton
Owner, ChiroHosting.com