ChiroHosting.com has added some exciting new features that make getting a chiropractic website easier and more effective for your practice.

Chiropractic Websites Made Easy and Affordable

We just wanted to highlight one of our new client sites. Dr. Mark Scherer and Dr. Paul Schiffman of West Palm Beach wanted to update their site with our videos and articles.

Once we designed them a new site with our videos and multimedia, they went to work adding some great content that’s really going to help them with their search optimization.

West Palm Beach Back Pain Treatment
West Palm Beach Headache Treatment
West Palm Beach Joint Pain

We’re delighted to announce that we’ve upgraded our popular InjuryTV service to include some new features and videos.

Our new system allows you to completely customize the content that appears on your website. So, if you wish to focus on auto injuries or wellness care, the content can be focused on those topics.

One of our clients, Injury Chiropractic, has done a great job integrating the content on their ChiroMatrix site. Here’s what they’ve done:

First, they’ve included one of our banner images on the home page to link to the live crash test whiplash video:

Home Page

Next, they’ve actually created unique pages on their site that target specific parts of the InjuryTV content:

Intro Page
A Tale of Two Crashes
Recovering from Auto Injuries
How Chiropractic Works

This is a perfect way to integrate our unique chiropractic content into your existing ChiroMatrix or PerfectPatients website.

We can setup this for you as well. Our setup fee for this kind of configuration is just $20! The monthly fee for the content service is just $15.

Call us at (800) 295-3346 if you would like to order or have any questions.

Many of our chiropractic clients are using embedded YouTube clips on their websites. It’s a great way for your patients to get to know you.

Unfortunately, YouTube embeds can be a little difficult to format so that the text wraps around the video clip.

Now there’s an easy way to this: How to wrap text around YouTube clips.

But best of all, you don’t even have to bother with this. If you want us to take care of that for you on your ChiroHosting site, just give us a call and we’ll take care of it for you!

1. Clean up your website

Keep your website simple, easy to navigate, and cleanly designed. Nothing turns patients away like a cluttered site with too many bells and whistles. On average, people spend less than a minute on your website – so make it count. The best way to keep potential patients engaged is by providing educational material. Short articles, informational videos, and a well updated blog are all great tools. Just remember to keep it simple and clear!

2. Optimize your website

Even the best site is useless if it doesn’t show up in search engines. Search Engine Optimization (SEO) has become an imperative. Essentially, when a patient types “chiropractors in Boston” google lists every website that it thinks is related to chiropractors in the Boston area. The websites at the top are the ones that most closely fit. Most patients will select their chiropractor according to the first few websites, so it’s paramount that you be at the top. You can hire a SEO specialist for several hundred dollars a month or select a website host that includes the service. Don’t get scammed- SEO should be included for free!

3. Blog!

Keeping a simple blog can work wonders for a business. Don’t expect to see an instantaneous flood of results- think of it as an investment. Blogs keep your patients engaged, pull people to your website, improve your SEO, and create a personal connection. Don’t worry about writing profound literature, just jot down your thoughts and talk about what interests you. Try to post something twice a week.

4. Send a newsletter

You can write it yourself or you can subscribe to an automated newsletter service. Either way, it will keep your patients engaged, educated, and thinking about you. Short and informative newsletters work best.

5. Socialize

With the explosive growth of websites like Facebook, Myspace, and Twitter, it’s increasingly evident that Social Influence Marketing (SIM) is the future of small business marketing. If you haven’t already set up profiles for your practice – do! Approach your social media profiles the same way as your website: simple, informative, and personal.

Good luck!

Facebook, Twitter, and LinkedIn. You’ve heard about them, but you might not be sure how to make them work for you.

Read this great guide on the different social networking services and how to use them:

Chiropractic marketing and social networking

There are dozens of companies out there who can build you a website for your chiropractic practice, and it can be overwhelming when trying to decide which one to choose.

See why ChiroHosting offers the best solution of all of the chiropractic website companies.

Check out our new Interactive 3D Chiropractic Spine!

This is one of the many new features we’re adding to our client sites that we’re adding in the next few weeks.

It’s easy to lose sight of an important fact when you’re busy running a chiropractic office, but it’s not about you.

Just think about how busy you are: family obligations, social activities, hobbies, work, and the millions of little things that you have to deal with at any given time.

Well, your patients are in exactly the same boat. They have all of those things going on, PLUS they’re in pain.

Maybe they’ve been in a car crash, or their back pain is acting up, or they’re dealing with chronic headache.

When they go looking for a chiropractor, they’re only interested in one thing: how YOU can help them. If they can’t get the answer to that within just a few seconds, they’re going to move on to find someone who can help them.

Think about this when you’re adding content to your chiropractic website. If you were a potential patient, would the website encourage you to call to make an appointment?

Here’s an example. Say you’ve just added a new service or piece of exciting equipment to your practice. YOU already know the benefit of the new service, but may be excited about it’s cool features.

Your patients, however, don’t care at all about the bells and whistles. They want to know just one thing: How will YOU help them solve their problem.

So, it’s great to write about new services and tools that you use, but ALWAYS talk about them from the patient’s point of view and how it will help them with their problem.

Mike Melton

P.S. Feel free to leave comments below, or write me at mike@chirohosting.com. I love to hear your marketing ideas and questions!

Inbound links to your chiropractic website are critical for great search engine placement. But some links are better than others. One key component of effective links is anchor text.

Anchor text is the text that the web user sees on the link. For instance, chiropractic website design is a link and “chiropractic website design” is the anchor text.

Anchor text is important, because it helps the search engines index your website properly. The search engine robots travel around the internet, scooping up information. When they see useful anchor text, it helps the search engine put your site in the correct category.

Let’s look at some examples of poor and great anchor text. First, some poor anchor text:

www.mesabackpain.com

This isn’t very helpful to the search engines, because the link and the anchor text are identical; it doesn’t help Google index your site.

Dr. Murphy

Too vague. What kind of doctor? Where does this doctor practice?

Action Chiropractic

OK, we know that it’s a chiropractic office, but which city?

To visit the website of Dr. Murphy, click here.

The anchor text is “click here.” Virtually useless for the search engine robots.

Now, here are some examples of great anchor text:

Chiropractor in Mesa, AZ – Dr. Mike Murphy – Action Chiropractic

St Paul, MN Chiropractor – Dr. William Skon – Skon Chiropractic

This gives the search engines everything they need: the fact that you’re a chiropractor, the city you practice in, and the clinic name.

So when you ask your colleagues or friends for a link, make sure you get a good link. In fact, it’s best of you actually send them the exact code that you would like placed on their site.

Please feel free to comment on this article below, or if you have questions you can call me at (800) 295-3346 or email me at mike@chirohosting.com.

Mike Melton

P.S. For more free tips on optimizing your chiropractic website for the search engines, download my free online chiropractic marketing ebook.